CUSTOMER SEGMENTATION

Define your target audience
correctly, grow your business!

Sending every customer the same message is a thing of the past. With Fenikya Segment you group customers by purchase behaviour and send each group its own campaign.

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14 days free · No credit card required

CUSTOMER SEGMENTS
SAMPLE VIEW
Champions
28%
Loyal Customers
35%
Potential Loyalists
20%
Hibernating
17%
Frequent buyer
High value
New customer
At risk
Hibernating
1.284 Total Customers
6 Active Segments
R·F·M Scoring
6
Ready-made RFM segments: Champions, Loyal Customers, Potential Loyalists, At Risk, Hibernating, New Customers
5
Recency, frequency and monetary value; each scored from 1 to 5
3
Use your segments in email, SMS and popup campaigns
RFM ANALYSIS

AI-powered automatic segmentation

Fenikya evaluates your customers automatically against three criteria: Recency (last purchase), Frequency (purchase frequency), Monetary (total spend). These three criteria split your customers into 5 main groups.

  • Zero setup — customer data is analysed automatically
  • Always-current segments with daily updates
  • Segment migration tracking and alerts
  • Suggested campaign templates for each segment
RFM SEGMENT ANALYSIS
Champions
Purchased recently, often and with high value
R:5 F:5 M:5
Loyal Customers
Regular purchases, steady spending
R:4 F:4 M:3
Potential Loyalists
Interest is growing, frequency can be increased
R:4 F:2 M:2
At Risk
Used to be a good customer, now drifting away
R:2 F:3 M:3
Hibernating
Has not purchased for a long time
R:1 F:1 M:1
New customers
Just placed their first order
R:5 F:1 M:1
BEHAVIOURAL SEGMENTATION

Customer profile, purchase behaviour and more

Go beyond RFM and build segments based on your customers' actual behaviour.

Profile Based
Build personalised segments from demographic data such as age, gender, location and language.
Age group
Location
Language
Registration Date
Purchase Based
Segment by order count, cart value, purchased category or product preferences.
Average cart
Order count
Favourite category
Discount preference
Engagement Based
Find your most engaged customers based on email opens, clicks and order history.
Email opens
Order frequency
Click rate
Last order date
ALL CHANNELS

Use your segments across every channel

Put the segments you build to work instantly in your email, SMS and popup campaigns.

Email Segmentation
Send different emails to Champions and to new customers. One list, endless personalization.
SMS Segmentation
Dedicated SMS campaigns for high-value customers. Fewer messages, higher conversion.
Popup Targeting
A "We miss you!" popup for hibernating customers, product suggestions for loyal ones. A tailored experience for every group.
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Try Customer Segmentation features right now

Get every feature for 14 days without a credit card. Setup takes a few minutes, and our Turkish- and English-speaking support team is with you.

14 days free, no credit card required
Set up in minutes, no technical knowledge needed
Turkish & English support team
Cancel whenever you like

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Türkçe destek
Ask our Turkish-speaking support team anything with a support ticket from your panel, by email or on WhatsApp.
Works While You're Away
Automations are sent on their own, after the delay you set, even when you are not in the panel.
Secure Infrastructure
Connections are encrypted with SSL and data is backed up every day. Personal data is processed under the KVKK.
A secure, locally built e-commerce platform

Start today,
take your first order tomorrow.

Try it free for 14 days. No credit card, no commitment. If you don't like it, cancel and pay nothing.

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No credit card required
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Turkish & English support