CUSTOMER SEGMENTATION

Define your target audience
correctly, grow your business!

Sending every customer the same message is a thing of the past. With Fenikya Segment you group customers by purchase behaviour and send each group its own campaign.

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14 days free · No credit card required

Customer segments
VIP
28%
Active
35%
Potential
20%
Inactive
17%
Frequent buyer
High value
New customer
At risk
Lost customer
12,450 Total Customers
8 Active Segments
+34% Revenue Growth
760%
Higher revenue from segmented campaigns vs. bulk email
5x
Average order value of a VIP customer versus the rest
80%
The rule that 20% of customers drive the revenue (Pareto)
RFM ANALYSIS

AI-powered automatic segmentation

Fenikya evaluates your customers automatically against three criteria: Recency (last purchase), Frequency (purchase frequency), Monetary (total spend). These three criteria split your customers into 5 main groups.

  • Zero setup — customer data is analysed automatically
  • Always-current segments with daily updates
  • Segment migration tracking and alerts
  • Suggested campaign templates for each segment
RFM SEGMENT ANALYSIS
VIP customers
R:5 F:5 M:5
3,486
Loyal Customers
R:4 F:4 M:3
4,360
Growing Customers
R:4 F:2 M:2
2,490
At Risk of Churn
R:2 F:3 M:3
1,418
Lost customers
R:1 F:1 M:1
696
BEHAVIOURAL SEGMENTATION

Customer profile, purchase behaviour and more

Go beyond RFM and build segments based on your customers' actual behaviour.

Profile Based
Build personalised segments from demographic data such as age, gender, location and language.
Age group
Location
Language
Registration Date
Purchase Based
Segment by order count, cart value, purchased category or product preferences.
Average cart
Order count
Favourite category
Discount preference
Engagement Based
Find your most engaged customers by email opens, SMS clicks, site visits and popup interaction.
Email opens
Visit frequency
Click rate
App usage
ALL CHANNELS

Use your segments across every channel

Put the segments you build to work instantly in your email, SMS and popup campaigns.

Email Segmentation
Send one email to VIP customers and another to new ones. One list, endless personalisation.
SMS Segmentation
Dedicated SMS campaigns for high-value customers. Fewer messages, higher conversion.
Popup Targeting
A "We miss you!" popup for inactive customers, product recommendations for active ones. A tailored experience for every group.
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Try Customer Segmentation features right now

Get every feature for 14 days without a credit card. Setup takes a few minutes, and our Turkish- and English-speaking support team is with you.

14 days free, no credit card required
Set up in minutes, no technical knowledge needed
Turkish & English support team
Cancel whenever you like

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Live chat
Ask our support team anything. The average reply time on live chat is a few minutes.
24/7 Access
Your automations and campaigns keep running even while you sleep.
Secure & Compliant
KVKK- and GDPR-compliant infrastructure. Your data is stored encrypted on servers in Türkiye.
A secure, locally built e-commerce platform

Start today,
take your first order tomorrow.

Try it free for 14 days. No credit card, no commitment. If you don't like it, cancel and pay nothing.

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14 days free
No credit card required
Cancel any time
Turkish & English support